A new application of interest to augmented reality researchers (particularly the ones with a location-based focus) is TripAdvisor's online hotel review app which has chosen the iPad as its exclusive platform of choice.
The application is based on Google Street View with additional content superimposed on its visualization (relevant to the hotel theme) and while not truly AR per se (and how could it be as the iPad currently does not have a camera, although that it said to change soon with iPad 2) this still is a novel idea which can find great use in the interested audience, and of course can be further extended with future evolutions of Apple's device. You can find the application here.
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