It is easy sometimes to forget that virtual reality can be applied (potentially in a very successful manner) to many other areas and not just games; though it is great testament to games development as a field that consumer end devices like the Oculus Rift and the Vive are being advanced from it.
So, in 2016 there were developments towards this; and an example of that is the IMAX and Starbreeze partnership which has the latter's StarVR headset (pictured below) at the heart of it (see Engadget article here for more details on this development).
More on Starbreeze and the StarVR device itself with its enhanced field of view here. It will be fascinating to see what application areas like motion pictures/film/VFX do with virtual reality in 2017, as opposed to the trajectory the medium will take with computer and console games.