Unity made some changes to their business model recently; these are explained best here but the most major addition/alteration appears to be the introduction of Unity Plus. It appears the idea with this is to create something which sits between the basic (Personal) version and the Pro version (these two so far have been the main two versions Unity has rolled out to developers).
Unity thusly intends to offer more of the features Pro has to Plus users at a lower cost. It remains to be seen if this is a policy that will take off.
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