An interesting project I've just come across, created by a company called Designhive and Arkins Public Realm Limited. The aim of this project is to create a powerful and technically accurate public consultation video that would bring to life the proposed regeneration scheme of Oxford Circus. For those purposes, real simulated data was used to visualise the impact on future pedestrian and traffic movement, to make it a believable vision of a future reality.
The animation showcased the current Oxford Circus situation and then the improvements the removal of street clutter would give. This was replaced by the proposed street scheme using comparative before and after footage. Designhive devised a method of reflecting Atkins' two-dimensional traffic and pedestrian models in a 3D Studio Max model of the proposals.
For pedestrians, a particle-based system was used, running seven different layered simulations controlling 5000 virtual people to match up the data produced by Atkins Intelligent Space. When the final simulation was rendered, the 'particles' were replaced with animated people. The end result is a simulation that is difficult to distinguish from a real piece of video footage and seemingly very useful for public consultation and proposals to a lay audience in way that is accessible, engaging and believable.
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