I am not usually one to dissect advertisements very much (although there are several which are quite clearly small work of arts when it comes to visual effects and post production), however a very recent one selling (of all things!) Smirnoff vodka found me very interested in it... The reason? Well, it's not very often you see some very elaborate stylized, clay-rendered urban 3D modelling examples of landscapes of major capital cities in a commercial!
As you can see on the pic above and also the YouTube link, the ad in question chooses to portray the vodka as a flowing red liquid marching its way through the Russian capital, then onto Paris and then onto glipses of other capitals. The modelling throughout is superb and is very nicely complimented by some great camera work that really captures the detail of the urban meshes presented.
All in all, it is a very interesting piece of work that shows just how much of age 3D urban modelling has come the last few years in order to be picked as a concept to represent major brands in high-profile marketing strategies.
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